The future of digital advertising: Four key trends shaping 2024
Nov 24, 2023 · With 2023 wrapping up, it’s the perfect time to review trends in the digital landscape that will shape the coming year. By keeping on top of these trends, you can evolve your digital strategy to meet the changing needs of the modern consumer and get ahead of …
The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · This year TSB decided its brand needed a refresh following a multi-year partnership with Friends actor David Schwimmer. To do that, and to realign its marketing strategy around the concept of getting people to talk about money, the bank introduced a literal elephant in the room with its first-ever brand mascot – Tiny the elephant. TSB CMO Emma Springham told …
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
Apr 12, 2024 · YouTubers Logan Paul and KSI set up Prime as a competitor to Gatorade (Source: Shutterstock/Raz McNulty Photography) In late 2022 and early 2023, Prime Hydration prompted the sort of demand normally reserved for Taylor Swift concert tickets or toilet roll in 2020.
How Aldi reached millions to achieve social media fame
Sep 12, 2023 · From a spat with M&S over its Cuthbert cake to launching clothing on TikTok, Aldi notched up almost 2 billion impressions during its three-year social push.
Mark Ritson - Marketing Week columnist
Oct 14, 2016 · Mark Ritson is a brand consultant and marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT.
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Latest Articles - Marketing Week
The latest articles from Marketing Week. As the year draws to a close, I thought it would be a good opportunity to look back over some of the key stories, offering my view on what they mean for you and the industry.
Festival of Marketing London October 2025
DOWNLOAD DELEGATE PACK Get your hands on the Delegate Pack and uncover why attending Festival will arm you with the knowledge and expertise to elevate your marketing game. This comprehensive pack offers an extensive overview of all things Festival, giving you the insights you need to make the most of your experience.
How TUI’s marketing team ‘futureproofed’ the brand
Source: TUI. To say Covid had a detrimental impact on the travel industry would be an understatement. As rules changed over 100 times in 2021 alone, TUI refunded more than £1.5bn of customer money.
Coca-Cola crowned this year’s most effective Christmas ad
Dec 3, 2020 · The combination of the nostalgia-tinged ‘Holidays Are Coming’ and its “heart-warming” ‘The Letter’ ad combined to make Coca-Cola the most effective advertiser in a year when brands found a number of ways to creative marketing despite the pandemic.