People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel. The report was based on an analysis conducted in August ...

Marketing automation has become essential for driving organizational efficiency and fostering collaboration across departments as businesses focus more time and resources on improving customer ...

When attempting to execute a successful earned-media strategy, it is hugely beneficial for a firm's marketing and communications teams to be aligned. However, more than half of marketing and comms ...

The average email open rate last year across 19 industries was 17%, according to recent research from Campaign Monitor. The report was based on an analysis of billions of emails sent via the Campaign ...

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the video platform achieved in 2022, according to recent forecasts from WARC. The ...

B2B tech marketing is constantly shifting as products, channels, and strategies evolve. However, some core principles remain constant amid all the change. An infographic (below) from Team4, which was ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

Businesses are at a crossroads. Solutions are not standing out from the crowd Brands are struggling to stay relevant, as technology evolves at a rapid pace Buyers are overwhelmed by choices and ...

Discover how AI is transforming product-content orchestration in B2B marketing, blending automation with human creativity for ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...