Publicis Regression Based Attribution (PRBA) provides advertisers with powerful tools and consistent measurement to ...

3 Great Ads is a long-running Thinkbox and Campaign series. The idea is not only to explore some of our greatest ads in the ...

As part of a series celebrating the winners of the inaugural Meta Agency Awards, this article focuses on Havas’s outstanding ...

The majority of people in the UK (78%) say they would rather save on other areas to ensure they have a nice Christmas, despite the cost-of-living crisis remaining a top concern, according to research ...

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The new ad, titled ‘Elf Squad’, helps consumers protect their financial identity during the festive period instead of ...

With a Golden Globe nomination secured even before its release, the record-breaking series returns on December 26, backed by ...

The fitness company unwraps its new spot and brand platform on Christmas day.

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The research showed campaigns like Aldi’s Kevin the Carrot and Coca-Cola’s Christmas trucks stand out for their timeless ...