WPP has announced a new policy requiring staff to work in the office at least four days a week. The changes were confirmed by ...

The stringent data privacy norms could strain agencies financially, escalating their operating costs by an estimated 15% to ...

Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer ...

Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.

This is his second stint at the agency; he had previously held several positions within the group, including managing ...

Its #OMG100Insiders initiative upskills marketers with LinkedIn certifications, enhancing ROI-focused strategies and future ...

RaaS blends AI and analytics to offer real-time, actionable insights, empowering marketers to navigate today’s fast-evolving ...