As a result, there does seem to be more attention on the patient across med affairs, marketing and communications activity.

Pfizer’s Braftovi (encorafenib) regimen has been granted accelerated approval by the US Food and Drug Administration (FDA) to ...

As the world’s third largest pharmaceutical market, Japan accounted for approximately 6% of the $1.5tn in global ...

And here lies the challenge for communicators: how do we effectively communicate an organisation’s approach to AI in a way ...

AI is shooting for the moon and the stars but the real benefits come from anchoring it to the human voice Research conducted ...

Merck & Co – known as MSD outside the US and Canada – will be gaining exclusive global rights to Hansoh Pharma’s preclinical ...

Is your medical education strategy reaching the right HCPs in the formats they prefer? Discover actionable insights to ...

Elevate your MedEd strategy with our 2025 toolkit! From AI-driven patient avatars to interactive augmented reality scenarios, ...

Novo Nordisk has announced an investment of 8.5 billion Danish kroner, or approximately $1.2bn, to establish a new rare ...

In theory, the principles of omnichannel – personalised content through the right channels to maximise customer experience – ...

AstraZeneca’s Tagrisso (osimertinib) has been approved by the European Commission (EC) to treat a new subset of lung cancer ...

Big hats, no cattle When different people see the same thing differently, it’s often because they’re looking at different ...