NBC Sports makes its first foray into doing an NFL alternate broadcast on Saturday when it puts the matchup between the ...

This weekend's Chiefs vs. Texans game is getting a Madden-themed altcast that will incorporate elements from the video game ...

An alternate broadcast appealing to Madden NFL video game players will be available for Saturday's Houston Texans-Kansas City ...

“This is a show made for true football lovers – you won’t want to miss it.” – Chad Ochocinco, Saturday’s Madden NFL Cast ‘ratings adjuster’ on Peacock “There is so much strategy that goes into playing ...

The Madden altcast will be streamed on Peacock with the main broadcast airing on NBC, beginning at 1 p.m. EST. It is the first time NBC has done an alternate broadcast of an NFL game. CBS has done ...

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ‘Madden NFL’ video game series STAMFORD, Conn.—NBC Sports and Peacock said ...

By Alex Weprin Media & Business Writer The Madden NFL Cast will be the first alternative broadcast produced exclusively for Peacock. NBC Sports joins Disney/ESPN, Prime Video and Paramount/CBS in ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live Action for a Unique Viewing Experience, Streaming Exclusively on Peacock ...

Peacock, the network’s streaming service, will show the “EA Sports Madden NFL Cast” alternate presentation. That will incorporate elements from the popular Madden football video game ...