With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

NEW YORK – December 19, 2024 – Nielsen, a global leader in audience measurement, data and analytics, and Sunbeam Television have announced a multi-year agreement for Local TV measurement in Boston and ...

NEW YORK – December 18, 2024 – Nielsen, a global leader in audience measurement, data, and analytics, announced that they are launching expanded capabilities in their Outcomes measurement suite. By ...

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Disney topped the Media Distributor Gauge for a third consecutive month, leading all media companies with 11.1% of TV viewing in November. Moreover, Disney’s streaming footprint accounted for 43% of ...

In November, viewers in Poland spent an average of 4 hours and 4 minutes in front of their TV screens, which is 20 minutes more per day than in October. Month-over-month, traditional TV viewing ...