INVNT ®, the global leader in innovation-led brand storytelling, marks a year of transformative growth across international ...

Kristi Argyilan spent the past three years building Albertsons’ ad unit, which is at a point of uncertainty following the ...

TikTok will have another chance to argue against a bill requiring the app’s business in the U.S. be sold to an American-based ...

P.F. Chang’s has appointed Sonika Patel as chief marketing officer, effective immediately, per information shared with Marketing Dive. She will report to the restaurant brand’s CEO and President ...

Historically, contacting creators for marketing campaigns has required direct outreach through social media or their talent agencies. The new partnership between Squad and Famous Birthdays gives ...

Consumers are quick to identify video ads made with generative artificial intelligence (AI) — and aren’t enthused about what they see, according to new research from NielsenIQ (NIQ). AI-generated ...

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including ...

The tie-up aligns with the 10th anniversary of the musician’s “Dirty Sprite 2” album and comes as parent Campari heavily ...

CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen.

A new sitcom-style campaign features a variety of the company’s top brands, such as Lucky Charms and Old El Paso, and limited-edition products.

Influencer content on Instagram and TikTok is “blowing away” industry benchmarks, according to marketing execs at the Harman-owned brand.

Orangetheory Fitness launched a new brand campaign platform entitled “Every Reason is the Right Reason,” according to a press release. The effort is the first under the group fitness company’s recent ...