Bollywood actor Shah Rukh Khan leads the online gaming platform’s pivot, challenging gaming stereotypes by spotlighting intellect over luck in rummy and poker.

The advertising industry in India experienced several leadership moves throughout the year, with agencies firming up their core teams with top management hires. From creative geniuses to leaders with ...

Proease, a sanitary napkin brand from the house of RSPL, has launched its latest campaign, #BadalKarDekho, urging women to break free from societal expectations of ‘adjustment’ and embrace positive ...

With consumer appetite for authentic user experiences on the rise, such content is likelier to play a major role in shaping ...

Mamaearth, a purpose-driven FMCG brand, has teamed up with quick commerce platform Zepto to kickstart 2025 by planting ...

As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer ...

Influencers have a responsibility to question their sources before sharing defamatory content.

Response India’s director suggests essential reads tailored for advertising professionals aiming to excel and enhance their ...

It positions itself as a tool to streamline, optimise, and elevate brand-creator partnerships on an international scale.

The budget hospitality brand from Accor is localising its global campaigns and is attempting a makeover to appeal to ...

Amid digital dominance, print advertising has been making a steady comeback. Campaign speaks to industry experts to examine ...