Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, ...

Rolex usually increases its prices at the start of the year, but 2025 saw substantial hikes. Rolex raised prices on some ...

Rolex has kicked off 2025 with significant price increases, particularly for its gold models, driven by a 27 per cent surge in gold prices last year. With some timepieces now costing up to 14 per cent ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its ...

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet ...

Rolex SA, the largest luxury Swiss watch brand, increased prices on some popular models due to surging gold values in 2024.

This year’s increases are notably larger than last year’s. Rolex raised prices on some precious metal models by about 4% in ...

Jeremy Strong's loyalty to Richard Mille routinely spawns the best watch moments on the red carpet. Sir Elton John may have ...

ROLEX, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in ...

Rolex typically raises prices once a year on January 1. Price increases can be indicative of the demand for premium luxury ...

Rolex's latest price increases, reaching up to 8 percent on some models, signal a broader industry challenge as price of gold ...