The licensing and brand management firm that controls the Toys R Us brand is bringing back another member of the R Us family. It plans to open a Babies R Us flagship store at American Dream mall ...

Toys R Us Asia is looking to nostalgia and contemporary trends to target Gen Z consumers who are spending more on toys amid falling birth rates.

Joan Verdon is a veteran retail reporter based in Northern New Jersey. Toys R Us is following in the footsteps of the biggest toy manufacturers and creating entertainment content to grow its brand.

"It's a magical place. We're on our way there." The old Toys R Us jingle has worn thin. Now it's on its way out. The retailer's UK arm has gone into administration, putting thousands of jobs at risk.