Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

Rolex implemented its annual price hike on Jan. 1, which saw the tag on some white, yellow, and Everose gold watches in its ...

Luxury watch manufacturer Rolex has raised prices on some of its most popular models after the cost of gold surged in 2024.

Rolex has hiked its prices for 2025 due to the rising cost of precious metals. Here are the models affected by the Rolex ...

Rolex SA, the largest luxury Swiss watch brand, increased prices on some popular models due to surging gold values in 2024.

Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based company, controlled by a Swiss foundation named for ...

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet ...

Rolex has hiked prices by up to 14% in a new year adjustment driven by rising costs, particularly for gold. For Swiss ...

While Rolex calculates the prices of its watches based on a particular country’s inflation and manufacturing and labor costs, the cost of precious metals has played a meaningful role in the ...