Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it ...

The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, ...

Another popular Rolex reference, the Daytona, went from $15,100 USD in 2024 to $15,500 USD for its steel and Oyster bracelet ...

Rolex SA, the largest luxury Swiss watch brand, increased prices on some popular models due to surging gold values in 2024.

Rolex has kicked off 2025 with significant price increases, particularly for its gold models, driven by a 27 per cent surge in gold prices last year. With some timepieces now costing up to 14 per cent ...

This year’s increases are notably larger than last year’s. Rolex raised prices on some precious metal models by about 4% in ...

Rolex typically raises prices once a year on January 1. Price increases can be indicative of the demand for premium luxury ...

Police in Chile say they have recovered three watches belonging to “John Wick” star Keanu Reeves – including a $9,000 Rolex – ...

Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based company, controlled by a Swiss foundation named for ...

In a plot twist that could rival the "John Wick" franchise, Chilean authorities have recovered three luxury watches belonging ...