Nevertheless, the deals — and xAI’s developer and consumer-facing products — have driven xAI’s revenue to around $100 million a year. For comparison, Anthropic is reportedly on pace to generate $1 billion in revenue this year, and OpenAI is targeting $4 billion by the end of 2024.

The development of Aurora, xAI’s image generation system, enters a rapidly growing market for AI-generated content, which is projected to reach $110 billion by 2030. Early demonstrations of Aurora have shown promising results in creating highly detailed and contextually accurate images.

The nearly 40 percent price increase goes into effect immediately for new customers and next month for current subscribers.

Their top-tier plan has increased from $16 to $22 per month in the United States. Prices for the basic and premium subscriptions remain unchanged at $3 and $8