Nio has unveiled its new global EV brand, Firefly, and its first model with the same name. The compact electric car can be pre-ordered at prices starting at

Nio ( (NIO) ) has shared an announcement. NIO Inc. celebrated its 10th anniversary with the launch of the NIO ET9 and the unveiling of the Firefly brand during NIO Day 2024 in Guangzhou. The ET9, a smart electric executive flagship,

NIO introduces its second sub-brand and third overall BEV brand, Firefly, and launches the new ET9 sedan at RMB 788,000.

Nio has taken the wraps off its new ET9 – a range-topping model that’s set to rival the likes of the BMW i7 and Mercedes EQS SUV. Nio hasn’t entered the UK market just yet, although it brought its smaller ET5 to last summer’s Goodwood Festival of Speed, while its Onvo sub-brand was recently reported to be launching its L60 here in 2025.

Nio may not have the widespread recognition of Tesla or fellow Chinese EV maker BYD, but it has launched two new EV brands within the past year to drive sales by offering lower-priced EVs compared to its premium models.