The development of Aurora, xAI’s image generation system, enters a rapidly growing market for AI-generated content, which is projected to reach $110 billion by 2030. Early demonstrations of Aurora have shown promising results in creating highly detailed and contextually accurate images.

Nevertheless, the deals — and xAI’s developer and consumer-facing products — have driven xAI’s revenue to around $100 million a year. For comparison, Anthropic is reportedly on pace to generate $1 billion in revenue this year, and OpenAI is targeting $4 billion by the end of 2024.

Elon Musk's artificial intelligence company xAI announced on Monday it has secured $6 billion in Series C funding from major technology and financial institutions, marking its second major funding round this year.

Elon Musk’s startup xAI said it had raised $6 billion in fresh funding from investors, as it battles stiff competition

Elon Musk's xAI secures $6B in a Series C with BlackRock, a16z; focuses on AI infrastructure expansion, including Colossus upgrades.

Elon Musk's AI venture xAI raises $6 billion in Series C funding round on Monday, December 23. Blackrock, AMD, Nvidia, Fidelity were among the top investors pooling in the investment.